Viewer Engagement With Mobile Advertising A Big Advantage Over Online
These days, every dollar counts and small business owners are really watching their marketing budgets. It may be surprising to hear that one way you can make your marketing dollars stretch is to use mobile advertising as part of your overall marketing plan.
The goal of any advertisement is to convert potential customers into customers. Effective ads are one way to accomplish this, if used strategically in connection with other marketing and promotional efforts. Advertising on the Internet has become a common method of advertisement, for instance through pay per click or banner advertising.
Mobile phone advertisement is another possibility for the small business advertiser. Research has indicated that mobile phone ads can be four to five times more effective than Internet advertising. The reasons for this surprising statistic are varied, but a key indication is that consumers are more engaged when using mobile phones and other devices than when surfing the Internet.
Mobile phone advertisement is another possibility for the small business advertiser. Research has indicated that mobile phone ads can be four to five times more effective than Internet advertising. The reasons for this surprising statistic are varied, but a key indication is that consumers are more engaged when using mobile phones and other devices than when surfing the Internet.
A person who is engaged is caught up in the activity at hand. It has been found that Internet users are easily distracted from the task at hand by something that happens in their surroundings, or even something they see on the Internet that pulls them away.
However, studies have shown that a mobile phone user is much more engaged in what they are doing than a similar online user. The reasons for this are varied. For one, the mobile advertising page is typically much less cluttered than the page an Internet ad is displayed on. In addition, rather than just random surfing, mobile device users typically have an end goal in mind when using their devices.
If an advertisement is very effective at capturing the customer’s attention, the benefits to the small business owner are great. While mobile video is gaining some ground, SMS and In Page Advertising is still the most popular, and have the most affordable options for the small business owner.
Be sure to visit SmallBusinessMobileAdvertising.com to get many more resources about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).
