Understanding The Mechanics Of SMS Text Advertising
While the concept of mobile advertising is becoming more understood, most people still have trouble understanding how SMS text advertising, the most popular form among small business owners, works. Here is a quick explanation:
1. Through other forms of promotion and marketing, a small business advertiser encourages customers and leads to key in a special text keyword. When the consumer does this, they have opted into the vendor’s mobile distribution list (similar to an email list). A vendor can promote multiple keywords for different campaigns.
2. When a consumer opts in with a keyword, they receive an automatic response which has been set up by the vendor to correlate with the purpose that the keyword was set up. The vendor can even set up recurring automatic responses or different responses if someone texted a keyword in more than once.
3. The vendor can then send out bulk SMS text messages to their mobile distribution list, or just a selected portion.
The uses for these SMS messages are only limited by your imagination. Some uses might be for a realtor to send information about selected properties, service vendors sending appointment reminders, and restaurants sending coupons or special selection offers.
Voting and contests by popular TV shows is one well-known way SMS text messaging has been used. You could even send out a message telling your subscribers that you have a new post to your blog. Another cool option is to set up campaigns to correlate between text messaging, email messaging, and IM.
Mobile text advertising is fast becoming one of the best ways for small business owners to keep in touch with their customers and to establish relationships with potential new customers.
Be sure to visit SmallBusinessMobileAdvertising.com to learn much more about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile phone advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).
